Webflow is a website experience platform (WXP) that allows users to design, build, and launch responsive websites with a visual, no-code interface. It targets designers, marketers, and developers, offering a range of features:
- Visual Design: Offers a canvas with HTML, CSS, and JavaScript control.
- Composable CMS: Enables content management with visual editing or headless APIs.
- AI-Powered Features: Includes an AI assistant for faster building and personalization.
- Testing and Optimization: Provides A/B testing and SEO tools.
- Scalability: Supports hosting, security, compliance, and integrations.
- Collaboration: Facilitates teamwork with roles, permissions, and approval workflows.
Webflow's key use cases include building marketing sites, landing pages, and e-commerce stores. It aims to bridge the gap between design and development, enabling faster deployment and iteration.
