Drift

Salesloft Drift: Convert Website Visitors into Pipeline

Salesloft Drift is an AI-powered chat agent designed to engage website visitors in real-time, personalized conversations. It aims to improve the buyer experience and drive more qualified leads for marketing, sales, and service teams.

Key Features:

• AI Chat Agents: Provide accurate and instant answers to visitor questions.
• Lead Qualification: Instantly qualify leads by asking preset questions and capturing key data.
• Intelligent Routing: Route high-intent visitors to sales reps or enable them to book meetings directly.
• Account Identification: Identify high-intent buyers and relevant account data.
• Engagement Scoring: Score visitor engagement in real-time.
• Integration with Salesloft Rhythm: Route qualified buyers into seller workflows for timely communication.
• ROI Reporting: Track engagement metrics and attribute success to pipeline and revenue.

Use Cases:

• Improved Buyer Experience: Providing personalized and immediate responses to website visitors.
• Increased Lead Generation: Capturing and qualifying leads through AI-driven conversations.
• Accelerated Sales Cycles: Enabling buyers to book meetings or chat live with sales reps.
• Enhanced Sales Efficiency: Routing qualified leads to sellers' workflows for timely follow-up.
• Data-Driven Optimization: Tracking engagement metrics to refine chat strategies and improve performance.