OpenPanel is an open-source analytics platform designed as an alternative to Mixpanel, offering both web and product analytics capabilities. It allows users to track key metrics, user behavior, and events in real-time, with a focus on privacy and data ownership.
Key features include:
- Web Analytics: Privacy-friendly tracking of visitors, referrals, top pages, and devices.
- Product Analytics: Tools for funnels, retention analysis, A/B testing, and conversion tracking.
- Real-time Data: Instant insights without processing delays.
- Data Ownership: Export API for complete control over data.
- Flexible Hosting: Cloud or self-hosted deployment options.
- Cookie-less Tracking: Respects user privacy and GDPR compliance.
- SDKs: Support for JavaScript, React, Next.js, Vue, Astro, React Native and Express.
OpenPanel targets startups and developers seeking a simple, affordable, and transparent analytics solution with the flexibility of open-source and self-hosting.