HubSpot's Smart CRM is an AI-powered CRM software designed to unify customer data, teams, and tech stacks on a single platform. It aims to enable businesses to create personalized customer experiences at scale. Key features include:
- Unified Customer Data: Consolidates customer information from various sources into a single, insightful view.
- AI-Powered Tools: Leverages AI for marketing automation, sales prospecting, and customer service.
- Customization and Flexibility: Allows businesses to tailor the CRM to their specific data models and needs.
- Integration Ecosystem: Connects with hundreds of popular business applications through the HubSpot App Marketplace.
HubSpot Smart CRM is targeted towards businesses looking to improve customer engagement, streamline operations, and drive strategic growth through data-driven insights and automation.